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In 1967 Seibert made history by becoming the first woman to purchase a seat on the New York Stock Exchange. She founded her own brokerage, Muriel Siebert & Co. in 1970. Between 1977 and 1987 she served as the New York State Superintendent of Banks.
By February of 1996, Wall Street's top woman executive, could see where brokerage services were headed. To fund the move to discount brokerage services and internet trading Siebert took her brokerage firm public. Utilizing a reverse merger with J. Michaels Inc., a defunct, but publicly traded Brooklyn furniture company, the firm of Muriel Siebert & Co., Inc. (SIEB) was created. By 1999, Siebert's company was rated the number one discount brokerage by Money Magazine (June '99). Her company's stock reached a 52 week high of over $70 per share.
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